Internet giants such as Google make billions from tracking our online activities and selling data to third parties but we get little in return, according to one entrepreneur, who wowed Dragons Den with his plan to change that.
The founder of web browser Gener8, Sam Jones, wants to put the power of data ownership back into the consumer s hands – effectively giving them the ability to turn themselves into an affiliate - and he says this can better reward publishers too.
Gener8 lets internet users choose whether to share their data and be rewarded if they do so - and it claims it can enable publishers to monetise users who would otherwise be using ad-blockers.
Five M1-native Mac browsers that might make you dump Safari
idg.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from idg.com.au Daily Mail and Mail on Sunday newspapers.
Best browsers for privacy
yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.
Best browsers for privacy
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.