Opinion: Local Radio Set to Become Louder in 2021
January 29, 2021
Pictured: Peter Smyth, CEO of IRS+
The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter Smyth.
It’s a simple fact that we will not be going back to what was our previous “normal” because new patterns of consumer behaviour and spending are embedded and here to say.
We will see this play out further in 2021. Media consumption will continue to change, “fake news” will fade while facts and trusted reporting will re-assert themselves. For brands, being connected to communities in lockdown and beyond will be vital – throughout the economy, if 2020 was about surviving, 2021 is about thriving.