Kagoshima has overtaken Shizuoka in output equivalent to green tea sales, gaining the top spot in Japan, with differences in cultivation methods between the two prefectures and changes in consumer tastes behind the shift.
Covid-induced uncertainty dampens demand for premium Darjeeling tea
SECTIONS
Share
Synopsis
A few buyers from Germany and Japan have offered a marginal price hike while other buyers are negotiating for a lower price for the tea which hardly comes to auction centres and is sold privately by Darjeeling’s tea producers.
Agencies
With 87 gardens, the Darjeeling tea industry depends on the premium quality first flush tea for sustenance, as it fetches the highest price in domestic and foreign markets. (Representative image)
Darjeeling first flush tea, or Chateau Lafite Rothschild for those in the trade, has failed to find many takers this year as the Covid-19-induced economic uncertainty has dampened demand for the variety which used to sell for Rs 9,000-10,000 per kg before the pandemic.
Tea Inc sets sights on mktg, sustainability msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
A tea plantation worker keeps an eye on her kids in Nagaon (ANI)
GUWAHATI: The North East Tea Association (NETA) on Friday wrote to the government seeking exemption on movement of tea garden workers and vehicles carrying tea leaves during the curfew hours, so that the industry does not suffer.
In the letter to the Assam State Disaster Management Authority chief executive officer Gyanendra Tripathi, NETA advisor Bidyananda Barkakoty said, “Those involved in the manufacturing process do not stay on the factory premises. Therefore, people working in tea factories may require movement to the factory and back even during curfew hours. So, we have requested the government to consider the matter and grant permission for the movement.”