Plus, a new platform for virtual selling
Chris Wood on April 14, 2021 at 10:13 am
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Good morning, Marketers, and what big decisions are weighing on your mind?
Recently, I had the opportunity to speak with some of the marketing professionals that are regular readers here, as part of a survey about how useful free trials are to marketers. As a journalist I learn so much from these kinds of conversations, because every industry is different. Our first story, below, spans finance, automotive and government.
Tips from the pros at SMX Create; Wednesday s daily brief searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.
Instagram tests auto-captions for stories
Instagram is currently testing a “closed caption” sticker that can be used to auto-caption video stories in the social media platform. The new option offers accessibility but also more versatility for brands, creators, and influencers.
To get captions, you can add the Captions sticker to a story. You’ll get a “transcribing audio…” loading prompt, and then you can see the transcription on the video. Because it’s a test, it hasn’t rolled out for everyone yet, but captioning already exists for Facebook videos and for IGTV, so we can likely expect it to be more widely available soon.
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt
Carolyn Lyden on March 8, 2021 at 10:00 am
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Good morning, Marketers, and have you been following the Airbnb conversation?
It centers around the vacation home rental service revealing that their business dropped by 80% at the beginning of the pandemic, so they pulled back ALL marketing spend. However, even with this drastic reduction in spend, they were able to get back to about 95% of their previous traffic levels. “We don’t intend to ever again spend the amount of money as a percentage of revenue on marketing in the future as we did in 2019,” said Brian Chesky, Co-Founder and Chief Executive Officer. They discovered 90% of their traffic was direct or unpaid, and “the top of the funnel is actually PR.” But was that really the case?
eMarketingEye marks 14 years of excellence as Sri Lanka’s leading digital marketing agency
March, 2, 2021
eMarketingEye (www.emarketingeye.com), the award-winning Digital Marketing Agency and a pioneer in the Asian region specializing in the Hospitality industry, is celebrating 14 years of excellence as Sri Lanka’s leading digital marketing agency.
eMarketingEye was able to record the most successful financial year to date on the year ending 31
st March 2020. This gave the company renewed confidence to successfully navigate the uncertainties of the COVID-19 pandemic
During the past 12 months, the eMarketingEye team spent countless hours streamlining internal processes and laying the foundation for the future under the “new normal” so that it’s fully-prepared to provide a rapid response to any new requirements by its large client base. This resulted in the company launching several new products to further diversify its portfolio. These include VouchersEye, Sri Lanka’s