Honey heavyweights go head to head in NAD case about cough claims Two honey product purveyors went head to head in disagreement about how Zarbee’s Naturals was advertising its cough soothing formulas.
Zarbee’s markets a variety of dietary supplements, but is best known for its cough syrups, which contain honey as the main ingredient. Another purveyor of similar products, Maty’s Health Products, LLC, challenged how Zarbee’s was communicating about its products’ effects.
Maty’s, which also sells supplements and personal care products along with its cough formulas, has a foundation story in which a mother sought to help her daughter who was left with a weakened immune system after a series of heart surgeries as an infant and toddler. Zarbee’s was created by a pediatrician who said his motivation was noticing that coughs and sore throats were the No. 1 complaint of patients in his practice.
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Aς δώσουμε τέλος στον καρκίνο που προκαλεί ο ιός HPV
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BBB National Programs Adds FTC Veteran Mamie Kresses as Vice President, Children s Advertising Review Unit (CARU)
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