Carnival Rolls Out New “Mini Shaq” Marketing Campaign
Published 2 months ago
Shaquille O’Neal is known for his larger-than-life personality as Carnival Cruise Line’s Chief Fun Officer (CFO). Now, the former basketball star has a tiny sidekick “Mini CFO” who makes his debut in a creative new marketing campaign to promote the cruise line’s selection of shorter cruise itineraries.
(Image courtesy of Carnival Cruise Line)
Through a series of videos and digital media, the NBA Hall of Famer and his pocket-sized counterpart highlight the convenience and affordability of Carnival’s variety of three to five-night voyages.
“Cruising is the best vacation around and Team Carnival is hard at work getting ready to sail again when the time is right. And my new pint-sized sidekick is the perfect way to let everyone know all the fun they can have on a Carnival cruise,” O’Neal said.
What a cheap shot! Itâs a real shot in the dark!
Just make it a shot and a beer! (Pittsburgh translation: An Imp and an Iron.)
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And then there is âa shot in the arm.â
Thatâs the one everybody is talking about these days!
Not the metaphorical one, but the real one! The COVID-19 vaccine!
Juggling our daily, pedantic quarantine-lifestyle, social distancing, mask-wearing and other pandemic phenomenon, most of us get to the point of being âhalf shotâ about if, when and where weâre going to get our personal (and, perhaps, lifesaving) shot in the arm. And sadly so!
We began looking for the “best” pizza on National Pizza Day (2/9) and we held three rounds of public voting with you, the listeners. We went from over 50 down to 5 and now we have our “final” pie standing.