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Uprising 8 Add to collection The copywriter at Wunderman Thompson Singapore shares her creative journey from almost becoming a lawyer to working on campaigns around poop donation, writes LBB’s Natasha Patel Being ‘artsy’ in school, designing T-shirts, painting banners and doodling on her exam papers were the perfect set up for Wunderman Thompson Singapore’s Natalie Goh to pursue a career in advertising. The copywriter originally planned to pursue a career in journalism but found it wouldn’t allow her “much creative freedom”, although her family had a different plan in mind. “As a teen, the ‘Singaporean dream’ was all I knew: to get good grades, good school, good job. So the goal was always to become a lawyer! For no real reason except for the fact that everyone was headed there too. The creative field was not aspirational enough, as my family would later tell me, although all well-intentioned.” Natalie adds that for someone who’s grown up “painting outsi

Natasha patelWunderman thompsonNatalie gohPeggy olsonNational university health systemSingapore nanyang technological universityAsian microbiome libraryPainting outsideWunderman thompson singaporeNanyang technologicalMad menUprising painting outside the lines with natalie gohWunderman thompson apacநடாஷா படேல்நடாலி கோபெக்கி ஓல்சன்