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Lakeshore Weekly News all shut down shortly after Covid hit last year.
Despite casualties, two venerable publishers are still standing.
Last year the St. Paul-based
Villager (once known as the
Highland Villager) started asking readers to shell out $59.88 for 26 editions per year. That works out to $4.99 per month. “It’s the cost of a cup of coffee,” says Michael Mischke, publisher and owner.
But it’s also a tougher sell.
“It’s a very difficult thing for a paper that’s been free since 1953 to begin asking for subscriptions when I’m still forced to [home] deliver for free for the benefit of our advertisers,” says Mischke. “[But] the advertising dollars just don’t support it anymore, and that was the case even before Covid.”