May 2021 274 The Saudi pavilion at Arabian Travel Market (ATM) 2021 was buzzing with business deals and development announcements, evidence of the strength and confidence in Saudi’s growing tourism industry as the sector makes efforts to rebuild and recover globally. “Saudi Arabia is driving a new model of tourism for the 21st century,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. “This year’s ATM demonstrated the recognition by major global travel industry players of the tremendous opportunities our dynamic and growing tourism industry offers.” More than 20 Saudi partners converged at the Saudi exhibitor stand, which witnessed over 890 meetings and a flurry of deals between the country’s leading travel companies and international tourism partners, showcasing the fast-expanding offering of one of the world’s newest leisure travel destinations.
Virtual Arabian Travel Market 2021 begins as industry convenes to show support for recovery of travel and tourism
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Sir Tim Clark opens ATM Virtual 2021
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