We want to lead : Heineken jumps on emerging hard seltzer trend marketingweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingweek.com Daily Mail and Mail on Sunday newspapers.
5%, 330ml, 1.7g sugar, 97 calories, $25 for 10
Pure Piraña is a Heineken brand that launched its two flavours into New Zealand last September. We all thought this one smelled like Sprite, which is a good thing. As for the taste, Leonie Hayden reckoned “watered down Sprite”, while Toby Manhire got shandy vibes. Michael felt it would be a good beer pong beverage, while Leonie said “I would happily drink many litres of that until I regretted it”.
Berg Blackberry, Dirty Water Lemon Lime and Pure Piraña Lime
7) Greenhill Seltzers Pamplemousse (
6%, 330ml, 6.4g sugar, 565kj (127 calories), $27 for 10
Greenhill is a New Zealand company based in Motueka, with three vodka-based seltzers on the market. The grapefruit version (pamplemousse is French for grapefruit innit) has an adorable moose on the can (geddit?), but we were not swayed by that because remember, #blindtasting. Alice Neville equated the aroma to posh fizzy drink San Pellegrino Pompelmo (that’s Italian for grapef
Highlights:
Consolidated beer volume -8.1% organically
Heineken® volume resilient -0.4%
Net profit (beia) €1,154 million, -49.4% organically
Diluted EPS (beia) €2.00 (2019: €4.38)
EverGreen strategic review update:
Deliver superior and profitable growth in a fast-changing world
Placing consumers and customers at the core, enhance our portfolio and strengthen our digital route to consumer
Raise the bar on sustainability and on our people agenda
Step up in productivity starting with €2 billion gross savings through 2023to fund our journey
Restore operating profit margin (beia) to around 17% by 2023 and gear for operating leverage beyond
TOP-LINE PERFORMANCE
COVID-19 continues to have a material impact on our top-line performance, affecting all geographies and markets as governments across the world taking measures to mitigate the contagion including restricted population movement, social distancing, outlet closures and temporary lockdowns of production facilities.
2020 full year results highlights:
Net revenue (beia) organic growth -11.9%; per hectolitre -2.4%
Consolidated beer volume -8.1% organically
Heineken volume resilient -0.4%
Net profit (beia) €1,154 million, -49.4% organically
Diluted EPS (beia) €2.00 (2019: €4.38)
EverGreen strategic review update:
Placing consumers and customers at the core, enhance our portfolio and
strengthen our digital route to consumer
Raise the bar on sustainability and on our people agenda
Step up in productivity starting with €2 billion gross savings through 2023
to fund our journey
for operating leverage beyond
Dolf van den Brink, Chairman of the Executive Board / CEO, commented: In a year of unprecedented disruption and transition, our teams rose to the occasion and quickly adapted while not losing sight of the need to continue investing for the future. The impact of the pandemic on our business was amplified by our on-trade and geographic exposure. We took diligent cost mitig
Heineken boss Dolf van den Brink, who only took charge of the group last year, now plans to cut around 10 per cent of the group s 85,000-strong global workforce.