Dundurn Rebrands, Adding New Storefront and Imprint By Ed Nawotka | Feb 17, 2021
Toronto s Dundurn Press has rebranded and updated its colophon to reflect a new vision for the company. Dundurn, which was founded in 1972, has changed its traditional logo, which featured a castle, to one featuring a progression of arched windows or doors. The new colophon intends to create a visual effect of a portal or beckoning hallway, the publisher said.
The rebrand signals the publishing house s intent to modernize its program. After being sold to new owners in 2019, the house installed a new staff, including a new publisher, Scott Fraser. Fraser has noted his intent to update Dundurn s publishing program to better reflect the diversity of Canadian culture.
Dundurn Press unveils new logo, imprint, and mandate
Dundurn Press is lowering the drawbridge. The 49-year-old Toronto independent press is rebranding with a new logo, new literary imprint, new mandate, and new focus on community engagement.
The old logo was inspired by Hamilton’s neoclassical mansion Dundurn Castle; the new logo takes a detail from the original, an arched window, and reimagines it in an electric magenta. The logo is intended to symbolize the company’s new openness.
“I’m excited that we’re becoming a contemporary, forward-facing business,” publisher Scott Fraser says. “With a new street-level retail storefront opening later in 2021, we’re opening ourselves up to the community and publishing innovative books in a welcoming environment, instead of behind the walls of Dundurn as a castle.” The store, located at 1382 Queen St. E., will sell Dundurn titles. The space doubles as the press’s new office, with workstations in back for employees who don�
Author of the article: Susanna McLeod
Publishing date: Feb 09, 2021  â¢Â February 9, 2021  â¢Â 6 minute read Barack Obama fan and former Ontario lieutenant-governor Lincoln Alexander applauds Obama s inauguration at an Obama Day celebration at University of Toronto Schools in January 2009. Photo by Mark O Neill /Postmedia Network
Article content
Sometimes, Mama knows best: Work hard, live a decent life, get a good education.
Following his motherâs teaching, Lincoln Alexander also took advice from his dad: Learn the value of getting along with people, be friendly, be courteous.
We apologize, but this video has failed to load.
Try refreshing your browser. Believing âthe evilâ of racism can be eradicated Back to video
Author of the article: Susanna McLeod
Publishing date: Feb 09, 2021  â¢Â February 9, 2021  â¢Â 6 minute read Barack Obama fan and former Ontario lieutenant-governor Lincoln Alexander applauds Obama s inauguration at an Obama Day celebration at University of Toronto Schools in January 2009. Photo by Mark O Neill /Postmedia Network
Article content
Sometimes, Mama knows best: Work hard, live a decent life, get a good education.
Following his motherâs teaching, Lincoln Alexander also took advice from his dad: Learn the value of getting along with people, be friendly, be courteous.
We apologize, but this video has failed to load.
Try refreshing your browser. Believing âthe evilâ of racism can be eradicated Back to video