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Trump Brand Strength
Consumers – Particularly Republicans – See Trump as “Entertainer-In-Chief” 21% of Americans Would Tune in to ‘Trump TV’
It’s difficult for one brand, even one as strong as Donald Trump’s, to operate successfully in the consumer and political arenas simultaneously,” Robert Passikoff, Ph.D.NEW YORK CITY, NY, USA, December 14, 2020 /EINPresswire.com/ For 30 years Donald Trump was one of the most powerful consumer brands that Brand Keys, the global leader in brand loyalty and emotional engagement research, tracked. Since his election to the Presidency, the added-value the Trump name engenders has ‘ping-ponged’ according to his political postures.