How Operation Christmas, leaflets in North Korea and CIA pop put a creative twist on propaganda
WedWednesday 23
updated
WedWednesday 23
Soldiers in camouflage string up blue Christmas lights in a tree in the Colombian jungle.
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A decade ago, Jose Miguel Sokoloff came up with an audacious advertising campaign.
The brief, which came directly from the Colombian military, was to win over hardened armed guerrillas in the jungle.
His weapon of choice? Christmas lights.
Soldiers in camouflage strung up bright blue lights in large trees at strategic points in the jungle, with a large sign directed at the Revolutionary Armed Forces of Colombia, or FARC.