Published: Dec 16, 2020 at 10:50AM
The world has clearly shifted to online aggregation platforms that simplify peoples lives and make complicated choices more efficient. Whether it be used cars think
Carvana (NYSE:CVNA) or digital auto insurance like
StitchFix (NASDAQ:SFIX), or even doctor s appointments from
Teladoc Health (NYSE:TDOC), companies with a first-mover advantage in creating tools for consumer choice are experiencing huge growth opportunities.
This opportunity is especially big for companies aiming to simplify confusing products in fragmented markets. Medicare health plans for senior citizens aged 65 and over are the poster children for these convoluted offerings. Besides the base Medicare package, there is the alphabet soup of Medicare Advantage add-on plans (Supplemental Plans A, B, C, D, etc.) that can make peoples heads spin. Having the proper base plan and appropriate supplemental package is critically important to ensure adequate be