ALTBalaji ties up with Amazon Pay and MobiKwik adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Although dominated by international players such as Amazon Prime, Disney Hotstar and Netflix, home-growth OTT player AltBalaji too has witnessed exponential growth in its viewership in under a year
Amazon, SonyLiv, MX Player, AltBalaji and Zee5 on what’s next for OTT in India With the pandemic leading to lots of pivoting in business models and content strategies, we catch up with some of India’s leading OTT players to find out how they fared in 2020, and ask what they’re planning next.
As part of The Drum’s deep dive into the future of TV, we take a look at the viewership trends that have emerged in India – one of the most populous markets of the world and home to a thriving entertainment industry.
2020 was a landmark year for streaming services in India. As audiences became acclimatized to the ideas of working from home and social distancing, there was significant growth in the watch-time and OTT consumption. But as well as being a year of opportunities, it was a year of challenges, with the lockdown causing production disruption. And yet most players are gung-ho over the growth potential for OTT in the country. Their excitement is bac
linkedin The Campaign Asia team was sharing real-time highlights from Campaign360, taking place online May 4 through 6. This page was presented in liveblog style, with the most recent items being added at the top. You can see the editorial coverage of the conference here. Thursday, May 6
Posted at 1:05 pm Campaign360 has ended. Thank you to all attendees, speakers, sponsors and production staff who made the event possible. We look forward to seeing you for Campaign360 2022 next year hopefully in person.
CAPTURING THE SILVER GENERATION
Posted at 11.36 am As we see our demographic shift, we’re also seeing that the [silver] generation of users may be a bit different from the typical users that we serve. Our push into Shopee Premium would be able to bring in more branded products, and our push into Shopee Mall to get more brands to come into the platform is also a testament to that. These users are less price-sensitive, but they want to say: ‘I want to be