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Singapore-based retail analytics company Trax raises $640M Series E led by SoftBank Vision Fund 2 and BlackRock Trax’s co-founders, Joel Bar-El (left) and Dror Feldheim (right), and Trax’s CEO, Justin Behar (center) COVID-19 forced many retailers and brands to adopt new technologies. Retail analytics unicorn Trax expects that this openness to tech innovation will continue even after the pandemic. The Singapore-based company announced today that it has raised $640 million in Series E funding to expand its products, which combine computer vision and cloud-based software to help brick-and-mortar stores manage their inventory, merchandising and operations. The round included primary and secondary capital, and was led by SoftBank Vision Fund 2 and returning investor BlackRock. Other participants included new investors OMERS and Sony Innovation Fund by IGV.

United statesUnited kingdomUnited kingdom generalJustin beharDror feldheimChris leeSoftbank vision fundSony innovation fundJoel bar elRetail watchDynamic merchandisingDynamic workforce managementQuant retailPensa systemsBossa novaSoftbank investment advisers