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Toys R Us sold again to firm promising expansion | Daily Express Online

Published on: Wednesday, March 17, 2021 By: AFP Text Size: Toys R Us has yet another new majority owner, WHP Global, which aims to reopen brick and mortar stores. NEW YORK: Iconic American toy store Toys “R” Us is changing hands once again, this time going to an investment firm that promises to expand the chain that once dominated the market. Leading brand acquisition and management company WHP Global announced on Monday it had taken control of the troubled business known for its Geoffrey the Giraffe mascot and backwards “R” in the name. The deal comes two years after the retailer along with the Babies “R” Us toy and clothing store was acquired in a liquidation sale by Tru Kids Inc, which New York-based WHP said it had taken a controling interest in.

Toys R Us to open U S stores under new ownership

Toys R Us to open U S stores under new ownership
syfy.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from syfy.com Daily Mail and Mail on Sunday newspapers.

Brand Firm Takes Controlling Stake In Toys R Us Parent

Brand Firm Takes Controlling Stake In Toys R Us Parent NEW YORK (AP) A New York-based brand management firm that already owns Anne Klein and Joseph Abboud is taking a controlling stake in the parent company of the iconic Toys R Us and Babies R Us brands. Yehuda Shmidman, co-founder, chairman and CEO at WHP Global, declined to offer the terms of the financial agreement in the deal with Tru Kids Inc., which closed on Friday. Tru Kids was formed in January 2019 when it acquired Toys R Us’ intellectual property during its liquidation in 2018. Shmidman has been a vice chairman of Tru Kids since early 2019.

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