January 22, 2021 05:15 AM
How Northwestern wants to treat COVID long-haulers • Biden lays out pandemic plan • Providers push back against Illinois personal injury bill
Crain s Health Pulse is your source for actionable, exclusive and inside news on the health care industry.
A man pushes a wheelchair towards Northwestern Memorial Hospital in Chicago, Illinois.
NORTHWESTERN OPENS NEW CENTER FOR LONG-HAULERS: Northwestern’s Comprehensive COVID-19 Center aims to treat the so-called COVID long-haulers suffering from a range of lingering issues.
The new center, at Northwestern Memorial Hospital in Streeterville, will be rolled out to the broader health system in the near future.
“We’re just at the beginning of this journey,” said Dr. Charles Davidson, vice chair for clinical affairs at Northwestern’s Department of Medicine. “We developed a research arm of the center to better understand what this disease is, how best to treat it and diagnose it, and also to help
Covid vaccinations offer CVS, Walgreens and Rite Aid a chance to showcase how drugstores have changed CNBC 1/10/2021 Melissa Repko
Many driving forces behind drugstore visits have faded or flipped on their heads during the pandemic. More consumers get prescriptions delivered to the home or are skipping the doctor s office and don t need over-the-counter medications for colds or the flu.
CVS Health, Walgreens and Rite Aid have looked for new ways to drive growth and compete with big-box retailers and pure-play online pharmacies.
CVS and Walgreens are adding more health-care services to their stores.
Rite Aid is focusing on wellness, such as carrying more natural products like sleep remedies and essential oils.
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Good News January 6, 2021
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can
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Few advertisers lift the lid on the pitch process but Walgreens Boots Alliance believes its $600 million integrated marketing and communications review, conducted in the middle of Covid-19 and won by WPP, has created a new client-agency model that is “genuinely revolutionary” in several ways.
Putting customer data and loyalty at the centre of the model, an “open-source” approach to technology to create “a unique tech stack” and a shared approach to co-skilling and co-locating client and agency staff were all part of the winning solution.
WBA and WPP also agreed to a large element of “outcomes-based” remuneration and a single profit-and-loss (P&L) account across all the agency disciplines, including creative, media and public relations.
WPP and Walgreens Boots Alliance on client-agency model that won $600m pitch
Data, diversity, in-housing and outcomes-based remuneration were all on the client s agenda.
by Gideon Spanier
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