Dale Farm s Dunmanbridge processing site in Cookstown.
I see Northern Ireland (NI) dairy co-op Dale Farm has had a fancy makeover, with a rebrand designed to appeal to younger consumers.
Perhaps in the whole hullabaloo someone in the marketing team got a bit carried away, as like many others, I was surprised to see a Dale Farm recipe posted online designed to cater for “Meat-free Monday”.
The recipe was for stuffed roasted aubergine topped off with small bowl of Spelga Yoghurt (a Dale Farm brand) mixed with lemon juice and a pinch of salt.
Perhaps that sounds tasty to some, but it isn’t for me. I would doubt whether the 1,300 dairy farmers in NI that own the co-op would be that keen either. Many Dale Farm suppliers I know also produce some excellent beef by the way, in case you’re planning dinner for next Monday evening.
SHARING OPTIONS:
Outgoing county chair Pat O Driscoll, Valentia Island, made a great job of steering proceedings at the virtual IFA AGM in Kerry on Tuesday night. \ Valerie O Sullivan
The Dealer heard the virtual Kerry IFA meeting was about to elect a new county PRO when a text message and an email from candidates with poor broadband made it a postal ballot contest with one click of a button.
County chair Pat O’Driscoll steered the business of the virtual meeting very well – it’s not easy. Lee Strand milk supplier Kenneth Jones and Lixnaw dairy and suckler farmer Kenneth O’Connell are on the ticket for county chair. Delegates have until 15 March at midday to get postal votes returned. Tommy Culloty was elected as county secretary.
Św Robert Southwell SJ: Męczennik, który zainspirował Szekspira pch24.pl - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pch24.pl Daily Mail and Mail on Sunday newspapers.