Internet culture moves at warp speed, with microscopic trend generations and a hyper-specific aesthetic timeline, but Mainstream is unmoored from any particular era besides loose late-2010s. It’s adrift in the uncanny valley of films about the internet, boiling down an entire world of experience – parasocial relationships with influencers, the relentless hustle of building a following, the corrosive surreality of living for faceless likes – into a simple, pedantic message of social media: vacuous, vapid, bad.
Mainstream falls flat, in part, because it’s just not a good movie. But it also speaks to a larger difficulty of accurately capturing our screen lives, social or otherwise, on film. Since The Social Network in 2010, arguably still the most prominent film about social media (although it’s far less about one’s experience on early Facebook than one of the most expensive friendship breakups of all time, also co-starring Garfield), plenty of films and TV episodes have in
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