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Tony Bravo July 20, 2021Updated: July 20, 2021, 4:37 pm
Jeff Bezos, founder of Amazon and space tourism company Blue Origin, exits the Blue Origin’s New Shepard capsule after it parachuted safely down to the launch area near Van Horn, Texas, Tuesday, July 20. Photo: Associated Press
When I saw Jeff Bezos, the world’s richest man, giving a return-to-earth press conference after his maiden space voyage in a blue flight suit and dusty-hued, wide-brimmed cowboy hat, I laughed out loud.
Why is it that whenever an obscenely wealthy dude needs to demonstrate his pioneering spirit, and/or connection to the “common” man, he reaches for that particular accessory?
Veloretti’s first electric bikes are automatic and gorgeous
Vintage cool and high tech as hell
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It’s not very often that a notable new electric bike brand emerges from Amsterdam, the bicycling capital of the world. The last time was when VanMoof launched the Electrified S back in 2016. So it’s with particular interest that I’ve been following the launch of the Veloretti Ivy and Ace e-bikes that begin mass production today. And I’m not alone in my anticipation as their first electrics begin shipping to customers.
“We’re quite overwhelmed with interest in the e-bikes. It’s crazy,” says Veloretti founder Ferry Zonder, who brought me a prototype Ace to test last week.
The switch in question controls Philips Hue lights, nothing else. It won't control your standard light bulbs. It's expensive. To use it you need to dig around in your house wiring. Strictly speaking that's a job you should leave to a qualified tradesperson. .