Printing Process: Digital The objective of this project was to design a new collection of home appliances for a brand that currently does not have these appliances. We were to choose a brand that does something totally different and create a new look for it. Upon doing research for this project, I happened to look at the beautiful appliances from Smeg + Dolce Gabbana home appliances collection. They were a huge inspiration in this project. I thought it would be great move for Versace to make their own home & kitchen appliances as well since they are such a popular luxury lifestyle brand. Versace is known for using their heavy patterns and chains in their designs. I wanted to incorporate the patterns but not to make them too heavy in the design, so as to put the appliances first in read. I wanted the appliances look luxurious without making them too complex, the reason I made them gold plated. Their very recognizable medusa logo was kept as is to keep in consistency with al
Printing Process: Digital The objective of this project was to rebrand and design new packaging for an existing beer brand. To design a packaging to elevate the brand. I chose to redesign Buffalo Bill s Brewery since it is local and I could go in and personally do research on the brand & packaging design. Buffalo Bill s is a Hayward local craft brewery. It opened in 1983 and was one of the first craft brewpubs in the United States. New brand identity was created for the packaging. I chose to redesign their very famous and locally loved Pumpkin Flavored Beers, and to add a new CBD Lemon flavor for the beer. Their existing packaging had illustrations, so keeping in mind the heritage of the brand I tried to keep the illustrations, elevate the brand identity and make typography work well along with it. There is a total of three typefaces used in the designs which are Oscine, Taurunum Ferrum & Boucherie Cursive in multiple weights. Warmer tones of colors were used for the