Brands can leverage memes effectively. Here’s how.
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Memes can be an inexpensive and powerful tool for brands to connect and engage with their audiences on social media. They can help build brand equity and awareness through in-the-moment, lighthearted content.
“Memes are a fun way to enter of-the-moment conversations and jump on the bandwagon of the cultural zeitgeist. They’re a way to show that a brand ‘gets it,’” said Sarah Aitken, CMO of messaging content provider Holler.
But “getting it” isn’t always easy, and what makes a meme successful wit, relevance, and relatability can also be its downfall. Not only do brands risk offending people, given that humor is subjective, but marketers also have to worry about being labeled “cringey” for seemingly trying too hard or hopping on a trend too late in the game.
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