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Right time to cancel IPL, but over Rs 4,500 crore of advertiser money stuck in the works: Experts
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Experts weigh in on the monetary fallout of the IPL cancellation, that s expected to cast a shadow of uncertainty on the World Cup too
The widely discussed bio-bubble got breached. Cricketers, support staff, groundsmen associated with the Indian Premier League tested positive for Covid 19. This forced the otherwise reluctant Board for Control of Cricket in India (BCCI) to suspend the league albeit for the time being.
This league is not just a launchpad for cricketers like T Natrajan, Pandya brothers, Rishab Pant, Shreyash Iyer and hundred others. It also serves as a massive platform for the brands. From FMCG brands like Tasty Treat to auto brands like Tata s Nexon, Harrier, Altroz and now revamped Safari, brands wait for IPL to launch their products.
IPL 2021 suspended: BCCI and Star India could lose up to 40% of revenues adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
With the IPL being suspended till further notice, only brands focusing on summer may move to other avenues, say experts. Star India may end up losing Rs 400 crore in advertising, estimates say Mumbai, May 05, 2021
The suspension of the current season of the Indian Premier League (IPL) may create a short-term disruption for both advertisers and the broadcaster Star India but the overall value of Indiaâs biggest TV event and sporting league is unlikely to take a beating, experts feel.
Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -
Sponsors await clarity on commercial deals
May 06, 2021
BCCI officials have been talking about a September window to hold the rest of the IPL matches. While stakeholders of Indian Premier League (IPL)agree with BCCI’s decision to postpone the sporting event due to Covid-19, sponsors are awaiting for clarity from the commercial standpoint.
Sources said while broadcast sponsors pay based on the secondages of ads consumed, brands associated with IPL franchises especially for short-term deals pay the sponsorship money upfront. The BCCI officials have been talking about a September window to hold the rest of the IPL matches.
Ambiguities galore