Wales launches digital strategy diginomica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from diginomica.com Daily Mail and Mail on Sunday newspapers.
Co-founder, Hardhat Dan Monheit is cofounder of award-winning Hardhat, Australia s foremost creative agency built around Behavioural Economics. Dan consults to many of the country s largest brands, and has been invited to present on the topic at leading global events including SXSW in Austin Texas.
His Bad Decisions podcast regularly features in the top podcast charts and draws listeners from over 90 countries. His Behavioural Economics book, “Terrible Advice for Excellent Marketers” will be released in December, 2020.
There’s been much written about the need for modern marketers to take the lead on non-promotion Ps, with ‘Price’ sitting at the top of most lists. Unfortunately, there’s been far less written about how exactly they’re meant to go about it.
reimagine the future which is critical to national interests?
Technology can be a boon if governments and enterprises prepare and adapt. The pandemic has pushed governments to an inflection point where embracing technology is no longer an option but a necessity. With the right investments in digital technologies, the public sector can take the crisis as an opportunity to build for the future.
Harnessing advanced analytics to emerge stronger post COVID-19
Governments are at the heart of the response to COVID-19. The pandemic’s nature necessitates action on multiple fronts, not just public health measures to prevent the spread of the virus but also efforts to cushion the economic effects on households and firms.
CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.