Queensland Music Festival taps Bigfish for a rebrand and its first ever TVC
April 15, 2021 8:30
Queensland Music Festival is exploring new territory in 2021, turning to Brisbane creative agency Bigfish to help create an advertising campaign for its new Queensland Music Trails (QMT).
In a first for the festival, it has released a TVC sport starring Aussie larrikin/actor Aaron Gocs, with the campaign not only promoting the festival and associated music trails, but also to encourage Aussies to travel around Queensland.
QMF CEO Joel Edmunson tells Mumbrella that the move was deliberately to create “market differentiation”.
“We’re trying to establish a brand that says something about Queensland that transcends any one event.
SMH s Lisa Davies commits to print as new readers endure post-COVID
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Andrew Denton revives Better Off Dead podcast after 5 years
April 12, 2021 8:01
Five-and-a-half years after Andrew Denton investigated Victoria’s voluntary assisted dying (VAD) law, the legendary television and radio presenter is bringing back his Better Off Dead podcast for a new season.
The original series was released in 2015, and looked into some of the reasons why more than 70% of Australians support making VAD legal, plus the powerful people who are working to prevent that from becoming a reality.
Better Off Dead was inspired by Denton watching his own father, Kit, die painfully at the age of 67. To record the first season, he spent 18 months travelling around Australia talking with doctors, nurses, politicians, as well as ethicists, priests, lawyers, and opponents of assisted dying.
This Is Flow wins media account for 1800-GOT-JUNK
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