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Saudi Arabia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics Report 2021-2025 - ResearchAndMarkets.com
February 25, 2021 GMT
DUBLIN (BUSINESS WIRE) Feb 25, 2021
The gift card market in Saudi Arabia has witnessed change in consumer behavior due to the pandemic.
There has been shift from physical gift cards to e-gift cards as consumers prefer safe and convenient gifting options for family and friends especially during festive season. Though adoption of e-gift cards has been increasing prior to the pandemic, the penetration has further increased as consumers confine themselves to their homes due to fear of spread of coronavirus.
The selection includes cereals, sauces, tea and ice cream
Sainsbury’s has entered the Saudi Arabian and Bahraini retail markets for the first time with a range of 500 own-brand lines.
It has struck a deal with Tamimi Markets to have ambient and frozen items sold across the retailer’s 45-strong store estate and on its website.
The range includes own-label tea, coffee, oils, condiments, cereals, sauces and ice cream.
“We’re always looking for new ways to bring our fantastic quality products to even more customers,” a Sainsbury’s spokeswoman told The Grocer.
Sainsbury’s has wholesale partnerships with Kibsons, an online grocery retailer in UAE, and Al Meera, a supermarket chain in Qatar. It also ran a trial deal with Asian food giant Dairy Farm Group to stock its products in selected Wellcome, Marketplace, and ThreeSixty stores in 2017.
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