Dubbed southern TV hits fill in content lag in theatres
Allu Arjun starrer Telugu superhit Naa Peru Surya, Naa Illu India, dubbed in Hindi, has seen massive success after theatres reopened. (Source: Twitter @atulmohanhere)Premium
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Theatre owners and trade experts say the charm of south Indian fare is unmatched, these action potboilers serve high points every couple of minutes and keep audiences thoroughly engaged at a time when Bollywood has increasingly turned to niche, mainstream cinema
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NEW DELHI: A huge shortage of content in film theatres across India since they re-opened two months ago is being filled by dubbed southern language films which have been hits on television among Hindi-speaking audiences.