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McDonald s is Celebrating Lunar New Year with 88rising to Give Customers a Golden Start The Golden Start experience will kick off with a special Dumbfoundead content series and culminate with a Masiwei concert, available exclusively on the McDonald s App News provided by Share this article Share this article CHICAGO, Feb. 3, 2021 /PRNewswire/  Lunar New Year is a time to set aside the old while welcoming the new. As many people across the country anticipate the Year of the Ox, in the spirit of celebrating new beginnings and the start of the lunar calendar, McDonald s has partnered with 88rising, a leading global Asian artist collective, to create the Golden Start experience for customers and fans. This experience is a collection of three digital moments that will shine a spotlight on Lunar New Year whi­­­le remixing holiday traditions.

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