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Consumer uncertainty is the main hurdle to the car retail sector’s revival after showroom doors reopen on April 12, according to industry leaders.
An exclusive AM survey of the sector’s chairmen and directors, carried out in partnership with JudgeService YourPoll, showed dealers should be marketing the appeal of buying a new car now as Lockdown 3 nears its end.
Asked what is the most significant barrier to new car sales, 53.9% of respondents – a mix of chief executives, directors and other ‘C-suite’ leaders – said it is consumer confidence, and 50% felt the same regarding used car sales.
And 57.7% said it was the main driver in reduced aftersales throughput, despite Government allowing servicing and maintenance work to continue.
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Car retail s agency model may not suit the sector s agencies, according to professor Jim Saker.
In his latest exclusive opinion piece for AM the director of the Centre for Automotive Management at Loughborough University’s Business School, Institute of the
Motor Industry (IMI) president and an AM Awards judge considers the potential impact of a contractual shift for franchised retailers.
Personally, one of the most interesting talks at January’s AM Live Online was the interview between AM’s Tom Sharpe and Marshall’s CEO Daksh Gupta.
Gupta’s insight on what he saw as the ‘positive evolution’ of the retail automotive sector away from a traditional franchised system towards an agency model was one of
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Click the thumbs up >The next quarterly AM Motor Retail Review webinar takes place on April 6 with guest panellists sharing their insights into Q1 sales, consumer confidence and strategies for a successful 2021.
Joining AM s editor and webinar chairman Tim Rose are:
Neil Addley, managing director of JudgeService Yourpoll
Ben Archer, operations director at Arbury Motor Group
Daksh Gupta, chief executive of Marshall Motor Holdings
Philip Nothard, director of strategy and insight at Cox Automotive UK
AM editor Tim Rose said: Given that motor retail has remained in lockdown during Q1 2021, I expect this to be a fascinating discussion full of insights into how the industry has coped and continued to serve buyers and service customers as best it could.
Click the thumbs up >Vertu Motors has acquired the naming rights to the Eagles Community Arena in Newcastle in a five-year deal.
The Gateshead-based AM100 car retail PLCâs branding will feature prominently at the 3,000-seat home to the Newcastle Eagles basketball club and the award-winning Eagles Community Foundation, which will now be known as the Vertu Motors Arena.
Vertu said that the move would ensure its branding was seen by hundreds of thousands of people visiting the city and watching British Basketball League games live on Sky Sports.
Speaking to AM last week, Vertu chief executive Robert Forrester, said that the group had not increased its marketing investment to increase its presence on TV during the COVID-19 pandemic, as sector players signed a series of sports sponsorship and advertising deals.