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Yeahka : Acquires Additional 42 5% Equity Interest in Chuangxinzhong to Maximize Synergies in its Precision Marketing Services
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Data Management Platform Market - Detailed Analysis of Current Industry Figures with Forecasts Growth By 2023
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Winning the gold for Best eCommerce Consultant award at MARKETING-INTERACTIVE’s Asia eCommerce Awards 2020 is ADA Thailand, with its campaign “Winning Over Prestige Beauty During a Pandemic”. Driven by data insights, ADA Thailand effectively blended creativity and numbers to help Estee Lauder Group Thailand (ELCA Thailand) achieve its desired results in localised setting amidst the COVID-19 pandemic with its agile digital marketing solutions.
Challenge
ADA Thailand is the key agency managing the digital and e-Commerce needs of seven prestigious brands under the ELCA Thailand flagship - Estee Lauder, La Mer, Clinique, Bobbi Brown, M.A.C., Jo Malone and Origins, since September 2019. Not only did ADA Thailand deliver performance marketing via media planning and buying, the agency also carefully crafted end-to-end ecommerce strategy powered by data to drive existing and new customers of the brands to their websites by optimising current customer data.
Smart City Platforms Market Size is Projected to Reach USD 181750 Million by 2026 at CAGR 9.3% | Valuates Reports
Smart City Platforms Market is Segmented by
Type (Connectivity Management Platform, Integration Platform, Device Management Platform, Security Platform, Data Management Platform, Other),
Application (Smart Mobility/Transportation, Extended City Services, Smart Utilities, Infrastructure Management, Environment Planning, Other),
Key Vendors and
Valuates Reports in the
Software & Services Category.
In 2019, the global Smart City Platforms market size was USD 96870 Million, and it is expected to reach USD 181750 Million by the end of 2026, with a CAGR of 9.3% during 2021-2026.
The major factor driving the smart city platforms market size is government and cities giving priority to platform providers compared to standalone smart solutions because of scalability and other smart solutions.
LA MER is known as a luxurious skincare brand targeted at high income consumers who values unique skincare formulas that aids in maintaining a radiant young-looking skin. Recognising the change in consumer patterns as well as the impact of COVID-19 pandemic, the brand tuned to the online eCommerce space to boost its sales with its well targeted campaign optimised for different key consumers while maintaining its top-notch personalised service.
Working with its agency ADA, this year the brand took home several awards at MARKETING-INTERACTIVE s recent #MOBEX 2020 awards.
Challenge
The COVID-19 pandemic that hit Asia has caused countries to go into total lockdown, causing all businesses activities and operations to come to a grinding halt. One of the industries hit hardest by the pandemic in Thailand, was the prestige beauty industry.
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