Details 27 April 2021
Despite acknowledging the increasing role they play in managing customer experience, only 29% of CIOs in APAC said they work closely with CMOs. According to reports from Adobe, chief Information Officers (CIO) in APAC are now seeing managing of customer experiences as a primary priority of their role.
Surveying 156 CIOs across APAC, Adobe found that 74% of respondents said managing customer experiences is a primary priority now. This contrasts CIOs in US where 57% see it as a secondary priority in its role. In Singapore, however, managing customer experience is likely to be a secondary priority for more than half of the surveyed CIOs.
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