Page 2 - ட்வேந் வரன் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The Benchmark Series study reveals brand recall is 8 5 times stronger on ads featured in printed newspapers

BY Marija Mrvosevic ON 15 March 2021 3 min read The Benchmark Series, an independent large-scale study that aims to determine how Australians engage with ads on a variety of platforms, was finalised with an important discovery – advertising is highly effective within national and metro news. The study is intended to uncover the impact news platforms have on advertising engagement. With more than 5,350 participants, covering 42 print runs and 252 websites, the study generated 6,037 brand exposures. The Benchmark Series study supervisor Dr Duane Varan, CEO of audience research lab MediaScience says, “The overarching finding of the research is that national and metro news, in print and digital form, are extremely effective at embedding brands in people’s memories.”

Duane varanVanessa lyonsBenchmark seriesMarvin meyerட்வேந் வரன்வனேசா லயன்ஸ்பெஞ்ச்மார்க் தொடர்மார்வின் மேயர்

Study: News gives better brand recall

The largest cross-media ad effectiveness study finds print and digital news delivers superior brand recall and purchase propensity

Duane varanVanessa lyonsBenchmark seriesDigital marketingட்வேந் வரன்வனேசா லயன்ஸ்பெஞ்ச்மார்க் தொடர்டிஜிட்டல் சந்தைப்படுத்தல்

RESULTS - The largest cross-media advertising effectiveness study in Australia

RESULTS - The largest cross-media advertising effectiveness study in Australia
adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.

Vanessa lyonsDuane varanNews corp australiaNine entertainmentSeven west mediaBenchmark seriesTotal newsவனேசா லயன்ஸ்ட்வேந் வரன்செய்தி கார்ப் ஆஸ்திரேலியாஒன்பது பொழுதுபோக்குஏழு மேற்கு மீடியாபெஞ்ச்மார்க் தொடர்மொத்தம் செய்தி

Landmark ThinkNewsBrands research shows brands with ads running next to news are better remembered

Landmark ThinkNewsBrands research shows brands with ads running next to news are better remembered
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Western australiaNew south walesDuane varanmediasciencenewsthinknewsbrandsvanessa lyonsDuane varanVanessa lyonsSupreme courtBenchmark seriesThinknewsbrands clickNew southமேற்கு ஆஸ்திரேலியாபுதியது தெற்கு வேல்ஸ்ட்வேந் வரன்வனேசா லயன்ஸ்உச்ச நீதிமன்றம்பெஞ்ச்மார்க் தொடர்புதியது தெற்கு

Shimmer Research launches NeuroLynQ@Home platform to enable at-home online psychophysiological neuromarketing research

Shimmer Research launches NeuroLynQ@Home platform to enable at-home online psychophysiological neuromarketing research
eurekalert.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eurekalert.org Daily Mail and Mail on Sunday newspapers.

Melissa mosesGeoffrey gillDuane varanShimmer researchTechnology overviewQualitative researchShimmer americasஎலிசா மோஸஸ்ஜெஃப்ரி கில்ட்வேந் வரன்பளபளப்பு ஆராய்ச்சிதொழில்நுட்பம் ஓவர்‌வ்யூதரமான ஆராய்ச்சிபளபளப்பு அமெரிக்காக்கள்