India News: MUMBAI: A Mumbai court, while rejecting the bail plea of Broadcast Audience Research Council's (BARC) former CEO Partho Dasgupta, has observed that he.
Will BARC in its current form be able to withstand the intense scrutiny?
31 Dec, 2020 - 08:55 AM IST | By Mansi Sharma
NEW DELHI: The broadcasting industry had already been reeling under the impact of the Covid2019 pandemic when the Mumbai police came down on it, hard. On 8 October 2020, Mumbai police commissioner Param Bir Singh addressed a press conference about its investigation into an alleged scam involving the television audience measurement system.
The matter had come to light when ratings agency Hansa Services Pvt Ltd, a contractor of Broadcast Audience Research Council (BARC), filed a complaint with the authorities, alleging that some TV channels had been manipulating their television rating points (TRPs). This had led to faulty calculations for advertisers and a major loss of revenue for stakeholders.