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Rapper Lil Yatchy is joining a long list of entertainers that are breaking into the beauty community. The Georgia native recently announced his new nail polish line, Crete, which is set to launch on May 21. In an Instagram post, the rapper shared a first look at the packaging for the products.
“I’d like to introduce my new nail paint line @crete co …. FIRST COLOR DROP MAY 21. 4 ALL GENDERS. FOR YOU, NOT THEM!” wrote Lil Yachty.
The limited-edition “Negatives 001” collection will reportedly feature nail polish in three matte monochromatic shades. Created in collaboration with Kinetic Brands, the rapper looked to start Crete to break the barriers of the stigmas behind male grooming and self-care.
The rapper is hoping to break the stigma of men wearing nail polish
Back in 2019, A$AP Rocky spoke out about how manicures should be more accepted among men, telling
Vogue “I feel like men should be able to do nail art without feeling feminine.” Now another rapper is launching a nail polish range to push that acceptance one step further.
Lil Yachty has announced the launch of Crete, a unisex brand designed to make nail painting accessible and approachable for everyone, but particularly men. “If you find painting your nails is a way to show your creative side or it’s an aesthetic that fits you, you shouldn’t be judged for it,” the former Dazed 100-er shared in the press release. “Outside opinion shouldn’t have an effect on your aesthetic and whatever you decide to do and this line is a reflection of that.” Available from May 21, the brand will debut with the “Negatives 001” collection featuring shades of white, light grey, and black all packaged in a pen-like