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Keroche Breweries launches Vienna Ice Strong Lager beer with 10% alcohol content

Keroche Breweries launches Vienna Ice Strong Lager beer with 10% alcohol content
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Keroche to pay Sh1b in taxes from new beer brand

THE STANDARD BUSINESS NEWS Keroche Breweries Limited CEO, Tabitha Karanja. [File, Standard] Naivasha-based Keroche Breweries Ltd says it will generate an extra Sh1 billion to the exchequer annually through its newly launched Vienna Ice Strong Lager. The company exuded confidence that it would hit the target despite a sharp drop in beer sales due to the Covid-19 pandemic. The firm’s liquor sales had shrunk to 25 per cent due to the closure of bars and restaurants as part of the Ministry of Health’s Covid-19 containment measures. Tabitha Karanja, the Keroche Chief Executive Officer, said on Tuesday, April 27 during the launch of the new Vienna Ice Strong Lager, that the product was a locally brewed strong beer.

Keroche bets big on new beer brand

THE STANDARD BUSINESS NEWS Keroche Breweries Limited CEO, Tabitha Karanja. [File, Standard] Naivasha-based Keroche Breweries Ltd says it will generate an extra Sh1 billion to the exchequer annually through its newly launched Vienna Ice Strong Lager. The company exuded confidence that it would hit the target despite a sharp drop in beer sales due to the Covid-19 pandemic. The firm’s liquor sales had shrunk to 25 per cent due to the closure of bars and restaurants as part of the Ministry of Health’s Covid-19 containment measures. Tabitha Karanja, the Keroche Chief Executive Officer, said on Tuesday, April 27 during the launch of the new Vienna Ice Strong Lager, that the product was a locally brewed strong beer.

Keroche to pay extra Sh1b to KRA through new product

THE STANDARD BUSINESS NEWS Keroche Breweries CEO Tabitha Karanja (PHOTO: Antony Gitonga) Naivasha based Keroche Breweries Ltd will generate an extra Sh1 billion to the exchequer annually through their newly launched Vienna Ice Strong Lager. The company exuded confidence that it would hit the target through the newly launched beer despite a sharp drop in beer sales in the country due to the Covid-19 pandemic. This came as it emerged that liquor sales in the locally-owned company had shrunk to 25 per cent due to the closure of bars and restaurants as part of the new ministry of health containment measures.

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