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The wheel starts to spin when a dude who spent his entire career doing everything
except climate journalism decides he’s going to be the one to do a Big Climate Journalism Moment. This moment can be an interview with a famous person, a huge piece in a fancy publication, or a documentary film executive produced by Michael Moore.
Because of the bigness of said moment, it is consumed by hundreds of thousands, if not millions of people. But because neither the author nor editor has not done much climate journalism before, however, the viral moment suffers from factual inaccuracies and misleading tropes.