Campaign ads of the Week: Maltesers, motherhood and menopause
Campaign rounds up the top ads of this week.
by Emmet McGonagle
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#DespairNoMore is the new campaign by AMV BBDO and Impact BBDO aimed at destigmatising ageing and incontinence
TENA, the worldwide leader in incontinence products, has launched a campaign in the Middle East to challenge the misconception that menopause marks the onset of an ‘Age of Despair’ – the name for ‘menopause’ in Arabic –and raise confidence in women aged 45+.
In response to this year’s International Women’s Day theme, #ChooseToChallenge, the new campaign created by AMV and Impact BBDO calls on Arab women to challenge the ‘Age of Despair’ and replace ‘despair’ with their own words which truly reflect this stage of a woman’s life.
Tena bids to rebrand menopause for women in the Middle East
Large majority of women in Saudi Arabia believe Arabic term, which translates to ‘the age of despair’, should be changed.
by Simon Gwynn
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