Chelmsford City Racecourse. Here are the top tips for this evening s race meet at Chelmsford City Racecourse, courtesy of MyRacing:
5.15pm - The top two on the shortlist are the interesting handicap debutantes OUT OF THE EAST and Under Wraps in that order of preference. Third choice is Donny Marlow. Market support for Power On should be noted. [Steve Boow]
5.45pm - Newcastle third SHENU looks the pick of those with experience, while Justicialism is another likely player judged on RPRs and The Guvnor is a potential improver. Gooner Boy and Sea The Shells are interesting newcomers. [Steve Boow]
6.15pm - Topweight LADYWOOD (nap), whose two wins represent strong form for the grade, is taken to complete the hat-trick. Second choice is the unexposed Sergeant Major. [Steve Boow]
The Congruence Effect Report from IAS Shows Ad Context is Critical
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NEW YORK, Jan. 20, 2021 /PRNewswire/ Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study,
The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer preference.
(PRNewsfoto/Integral Ad Science, Inc.) Contextual targeting represents a major opportunity for brands in 2021 and understanding the congruence of an ad s message to the sentiment of its contextual surroundings is a critical piece of this puzzle, said Tony Marlow, CMO, IAS. This new research proves that when a contextually targeted ad includes messaging which matches the sentiment of the surrounding content it achieves greater effectiveness.