News publishers get attention and money in the process. As a Twitter subscriber, picture getting access to premium features where you can easily read articles from your favorite news outlet, or a writer s newsletter from Revue, with a portion of your subscription going to the publishers and writers creating the content, Park said.
Twitter has been struggling to create ways to make money from its service without disrupting the real-time flow of posts that has been it defining characteristic.
Twitter last week reported weaker-than-expected earnings and disappointing user growth.
A key figure of average monetisable daily active users was below expectations at 199 million, an increase of 20 percent from a year ago.
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In an effort to push forward with a subscription-based model, Twitter has now acquired Scroll.
Providing a service that allows users to view content from publishers ad-free, Scroll has previously worked with
Buzzfeed,
Vox and
Rolling Stone, and will no doubt play a large part in Twitter’s plans to transform into a paid subscription service. While the social media platform hasn’t revealed exactly how Scroll will function within its ecosystem, the latter’s CEO Tony Haile tweeted that his company’s mission is to scale up its operations so Twitter users can “experience an Internet without friction and frustration.”
Twitter acquires ad-free reading service Scroll for upcoming subscriptions on the platform
Twitter acquires ad-free reading service Scroll for upcoming subscriptions on the platform
Scroll allows users to read articles without the ads, pop-ups, and other clutter giving readers clean access to just the content. Twitter will onboard the entire Scroll team of 13 people.
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(Picture: Reuters)
Twitter has acquired ad-free reading service Scroll for upcoming paid subscriptions on the platform.
The company says publishers who work with Scroll earn more money than they would by selling advertising.
Twitter introduced the Super Follow feature earlier this year which provides access to exclusive deals, content to creators for a monthly sum.
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