May 24, 2021 10:58
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations.
The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement.
Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.
Thursday, April 15, 2021
The Eureka Springs Parks and Recreation Commission is considering charging fees for events held at the Lake Leatherwood City Park ballfields.
At a workshop on Tuesday, April 6, the commission heard from interim director Scott Miskiel about a few different proposed fees at the park. Miskiel said the commission hasnt charged for the use of the ballfields for many years. The ballfields are a major maintenance expense at the park, Miskiel said, especially in the summer when its necessary to mow and weed-eat the area at least once a week.
It takes a lot of time, Miskiel said.
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