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Ulta Beauty Joins 15 Percent Pledge
Women s Wear Daily (WWD) 2 hrs ago James Manso
Ulta Beauty, the largest beauty retailer in the U.S., has joined the 15 Percent Pledge.
The pledge, founded by accessories brand Brother Vellies’ Aurora James, mandates that participants give at least 15 percent of their shelf space to Black-owned brands.
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“This announcement is huge and our partnership will have a monumental impact for Black businesses within the beauty industry. As we approach our one-year anniversary, we look forward to building on our momentum, expanding our partnerships and continuing to create opportunities for Black business owners,” James said in a statement.