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How Rush Limbaugh Came to Be on WBCK, Battle Creek Rush Limbaugh-EIB Network Photo Back in 1991, I’d been at WBCK for a little over a year doing the Mid-Day show.   The Program Director, a giant and jovial guy with a big voice named Smokin’ Joe Dawson, called me into his office and said,  “What do think of this guy, Rush Limbaugh?   I’m thinking of putting him on WBCK”.   I said, “Who is Rush Limbaugh?” At that time, WBCK was at 930 on the AM dial.  Dave Eddy was the Morning Mayor, and Tom McHale was the News Director.   I was on from 10 am to 3 pm.   Dave Eddy hosted “Midday Magazine” from the McCamly’s Roof Restaurant inside the Stouffer Battle Creek Hotel, from noon to 1 pm.   The station was also local from 3 pm to 7 pm.   Talknet came on, live via satellite after that, and the station had syndicated programming until 5:30 am.   In those days it was a radical idea for a local station to put on a nationally syndicated program during the day

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