Harley-Davidson, Inc.: Harley-Davidson Statement on E.U. Tariffs
MILWAUKEE, May 17, 2021 /PRNewswire/
Responding to today s announcement by E.U. Executive Vice-President, Valdis Dombrovskis, Harley-Davidson, Inc. ( Harley-Davidson ) (NYSE: HOG) reaffirms its commitment to defend its position in Europe. The company will continue to pursue its legal challenge to the Binding Origin Information (BOI) revocation, and its application for extended reliance.
Harley-Davidson remains committed to free and fair trade and is focused on remaining globally competitive in the interests of all its stakeholders, and is committed to ensuring its customers around the world have access to its products.
Jochen Zeitz, chairman, president and CEO of Harley-Davidson:
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MILWAUKEE, May 10, 2021 /PRNewswire/ Harley-Davidson, Inc. ( Harley-Davidson ) (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand.
LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. Today, the next chapter in the LiveWire journey begins.
Jochen Zeitz, chairman, president and CEO of Harley-Davidson: One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV. With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applic
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MILWAUKEE, April 26, 2021 /PRNewswire/ Harley-Davidson (NYSE: HOG) today announced its new Icons Collection, an annual program offering very limited edition motorcycle models designed to elevate traditional forms and celebrate Americana, either by revisiting classic Harley-Davidson design themes or by exploring ideas that represent the future of motorcycle style.
“With The Hardwire, we made a commitment to introduce a series of motorcycles that align with our strategy to increase desirability and to drive the legacy of Harley-Davidson,” said Jochen Zeitz, chairman, president and CEO Harley-Davidson. “With that in mind, I am proud to introduce our new limited production Icons Collection, a series of extraordinary adaptations of production motorcycles which look to our storied past and bright future.”
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MILWAUKEE, April 19, 2021 /PRNewswire/ Harley-Davidson, Inc. ( Harley-Davidson ) (NYSE: HOG) has received notification from the Economic Ministry of Belgium, that following a request from the European Union (E.U.), the company would be subject to the revocation of Binding Origin Information (BOI) credentials, effective April 19, 2021.
Harley-Davidson will be lodging an immediate legal challenge to this decision
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Since 2019, the company has operated with BOI regulatory credentials, allowing it to supply its E.U. markets with certain motorcycles produced at its international manufacturing facilities at tariff rates of 6%.
The E.U. s new ruling will apply to the entire Harley-Davidson product portfolio and will effectively prohibit the company from functioning competitively in Europe. From June 2021, all Harley-Davidson products, regardless of origin, will be subject to a 56% import tariff within the E.U.