The British Royal Family is said to be the world’s fifth biggest ‘corporate’ brand, ahead even of Nike, Coca-Cola, Microsoft and Disney.
The finding comes from research commissioned for a True Royalty TV documentary about the Queen to mark her 95th birthday today.
The analysis by Statista was based on a number of factors, including the number of online news articles that include at least one reference to an exact search term, such as ‘The Queen’.
The Queen is a bigger ‘global brand’ than Beyoncé, Kim Kardashian, David and Victoria Beckham and Oprah Winfrey, new research by Statista suggests. Pictured, Her Majesty posing after confering the honour of a knighthood upon 100-year-old veteran Captain Tom Moore during an investiture at Windsor Castle on July 17 2020
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