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Limousin and Leicester females take Highland interbreed
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Retired veteran praises Swindon company for recruiting him and helping him deal with PTSD
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UK-based creative agency Smyle has launched Cycle, a new service that offers brands a methodology to accelerate sustainability journeys through innovation and action.
Cycle is available in two formats – ‘baseline’ and ‘bespoke’ and the service takes a holistic view of events to deliver sustainable experiences. It evaluates the environmental impact of elements including the materials used, waste created, energy and water consumed, travel and transport involved. It also evaluates the types of food and drink offered, the overall event environment, individual welfare and social and community impacts.
Smyle says its 2025 sustainability goals are to reduce greenhouse gas emissions on internal operations by 50%, as well as reducing GHG emissions by 30% on all client work delivered. The agency also aims to minimise waste and replace all single-use materials with circular economy equivalents.