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Mark Zuckerberg sees e-commerce critical to Facebook s future under new Apple rules
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Facebook s sales, users jump as pandemic habits persist
Naomi Nix, Bloomberg News
âFacebook Inc.âs first-quarter sales rose 48 per cent, surging past analystsâ estimates thanks to strong demand from retailers and other advertisers seeking to grab attention from the social networkâs billions of users.
Revenue climbed to US$26.2 billion, the company said Wednesday in a statement. That dwarfed the US$23.7 billion average estimate of analysts, according to data compiled by Bloomberg. Facebook reported 2.85 billion monthly active users, a rise of 10 per cent. Analysts projected 2.83 billion. Shares jumped more than 6 per cent in late trading.
Menlo Park, California-based Facebook, which also owns Instagram and WhatsApp, has seen a surge in use of its platforms for at-home entertainment and keeping up with loved ones while people have been stuck in lockdown. Larger advertisers have shifted more of their marketing budgets to social media sites, while small businesses
Facebook s vision for VR hinges on easier payments
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Facebook and Apple report strong earnings amid war of words
Image: © sitthiphong/Stock.adobe.com
Apple doubled profits on foot of new iPhone sales, while Facebook warned that iOS updates could hamper its ad revenue.
While Facebook and Apple butt heads over privacy, the companies’ balance sheets aren’t hurting. Both of the tech giants reported strong earnings and a doubling in profits for the last quarter.
Facebook reported $26.1bn in revenue with net income of $9.5bn, almost double that of Q1 2020. Advertising, which makes up the lion’s share of revenue, was up 46pc year-over-year.
Facebook said it expects second-quarter revenues to “remain stable or moderately accelerate”.
Snap last week, Google parent
Alphabet then confirmed this bullish narrative on Tuesday with results that crushed analyst estimates.
But
Facebook s (NASDAQ:FB) results may be the icing on the cake. Its first-quarter results absolutely obliterated expectations. Here s a closer look at the social-network company s stellar start to 2021.
Facebook CEO Mark Zuckerberg. Image source: Facebook.
Surging revenue and soaring profits
Facebook s total revenue climbed 48% year over year to $26.2 billion. Analysts, on average, were expecting the company to grow its revenue 33.5% year over year to $23.7 billion.
The main driver of this growth, of course, was Facebook s advertising business. Total advertising revenue grew 46% year over year to $25.4 billion. The company s ad business was driven by a 30% year-over-year increase in average price per ad served on its platform and a 12% increase in ad impressions.
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