Middleton, who is a member of London-based financial education website Finimize, says it s been a bumpy road when it comes to his investments, but that he s in it for the long term. So far, he s made a gain on his investments. I m not someone that goes into massive amounts of financial details there are so many other things that affect share prices, he added. I don t really care what happens in the short term. It could go up or it could go down. I sort of just want to be there for the ride.
Several platforms have emerged over the years that let amateur investors own a small slice of companies in both the public and private markets. In venture capital, equity crowdfunding services like Crowdcube and Seedrs have long allowed start-ups to raise funds from users, the idea being that this bolsters the relationship between customers and brands.
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