Expensify may be the most ambitious software company ever to mostly abandon the Bay Area as the center of its operations. The startup’s history is tied to places representative of San Francisco: The founding team worked out of Peet’s Coffee on Mission Street for a few months, then crashed at a penthouse lounge near the […]
Daily Crunch: How Expensify maintained its early-stage startup culture after 13 years
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As summer kicks into gear, the IPO market is mimicking the season by cranking up its temperature. Today, TechCrunch explored the IPO filings from venture-backed Marqeta and software startup WalkMe. Squarespace direct lists later this week, along with public debuts from Oatly and Procore on Thursday. All this is great news for late-stage startups and their backers. Not to mention lots of tech workers around the world.
Poetry in motion: How tragedy can result in a precious gift
Updated May 14, 2021;
It is every parent’s fear. Our son, who was a college freshman spending that first stressful summer at home after a year away at school, was working in a restaurant, where he was learning that being a server is harder than it looks and that he definitely wanted to continue his education.
All in all, it had been a pleasant summer. But then I woke up early one morning, and our son was not home. No police officer had knocked on the door and my flip phone was silent, yet when I looked out the front door, his ancient Volvo wasn’t there.
Extra Crunch roundup: Selling SaaS to developers, cracking YC after 13 tries, all about Expensify
Before Twilio had a market cap approaching $56 billion and more than 200,000 customers, the cloud-communications platform developed a secret sauce to fuel its growth: a developer-focused model that dispensed with traditional marketing rules.
Software companies that sell directly to end users share a simple framework for managing growth that leverages discoverability, desirability and do-ability the “aha!” moment where a consumer is able to incorporate a new product into their workflow.
Data show that traditional marketing doesn’t work on developers, and it’s not because they’re impervious to a sales pitch. Builders just want reliable tools that are easy to use.