You write under Dave Wolverton for science fiction stories and David Farland for fantasy stories. How did you decide on using two names for your fiction? When would you advise writers to use pseudonyms?
“Wolverton” is a cool enough name for a writer, but so often my books ended up on the bottom shelf. I thought only garden gnomes walking through the store were likely to find them. In fact, research done by Campbell’s Soups showed that 92% of people won’t stoop over to get their favorite soup from the bottom shelf. So think about it. Does that mean that 92% of my readers were being lost?
You write under Dave Wolverton for science fiction stories and David Farland for fantasy stories. How did you decide on using two names for your fiction? When would you advise writers to use pseudonyms?
“Wolverton” is a cool enough name for a writer, but so often my books ended up on the bottom shelf. I thought only garden gnomes walking through the store were likely to find them. In fact, research done by Campbell’s Soups showed that 92% of people won’t stoop over to get their favorite soup from the bottom shelf. So think about it. Does that mean that 92% of my readers were being lost?